How did they come up with all those ideas? I’m asked that question after every yearbook delivery season. The truth is most ideas develop from another idea. Veteran advisers and editors peruse magazines, websites and even junk mail for the latest trends and ideas for the next book.
With the introduction of Pinterest, advisers and editors have thousands of module designs, headlines and graphics readily available. That’s great except you’re not the only one with internet access.
“The joy of Pinterest is you have an amazing amount of resources available at your fingertips. The curse is everyone else has the same resources. There are very few unique ideas out there. The trick is using Pinterest for inspiration, but not as ready-made designs. My goal is to teach my staff how to take apart design and adapt. We are actually happier when the source of the inspiration isn’t obvious at first glance. Then our work is done,” Round Rock High School adviser Sharon Kubicek said.
Instead of avoiding Pinterest as an inspirational resource follow these best practices.
- Once a personal concept has been determined, search graphic design ideas that have a visual-verbal connection to the concept.
- Brainstorm ways to take the inspiration and make it unique to the design not a copy of the original idea.
For their 2015 thematic mini-mag, the Bryant High School editors pulled inspiration from the nishmarket infograph and used a full-bleed photo and overlaid white copy as well as the Photoshop technique knock out copy.The Silhouette Index by Tony Huynh inspired the James Bowie High School editors to incorporate thin rails and bold headlines, lead and first quote cut into the dominant module photo.