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The Power of Color

The Power of Color

Posted on May 6, 2016 in Color, Handouts, Inspiration

Divided into 12 sections, the classic color wheel can provide inspiration for many color combinations.
Utilizing the wheel as a guide, there are several categories of color schemes.

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Article: Color and Logos

Article: Color and Logos

Posted on Feb 10, 2015 in Articles, Color

“Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as jarring as a friend’s sudden dye job. They just don’t look like themselves. And if they just don’t look like themselves, how does this change the way we relate to them?” asks Carey Dunne in this article from Fast Company. A logo’s color is our strongest association with it. Our brains register color before shapes or fonts. Because of this, it is important for designers to add the color after the design has been settled. Link to Article...

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Handout: Psychology of Color

Handout: Psychology of Color

Posted on Feb 10, 2014 in Color, Handouts

Seeing red? Tickled pink? Feeling blue? Green with envy? With color comes a wide range of psychological and emotional relationships that designers use to influence content – both imagery and the impact of verbal messages in typography.

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