The Final Deadline Push

The Final Deadline Push

­­­Spring is the time of year that the exhaustion begins to show and the students really need a little extra motivation, especially when it’s the season for final deadlines. There are several things you can do so when crunch time really hits, the students know what to...
Lifeline for deadlines

Lifeline for deadlines

In yearbook land, EVERY DAY should be deadline day. The most successful staffs know that to keep book production on track with top-quality material, attention to detail is necessary. Create the culture and expectation that every day during yearbook time, everyone is...
Resolutions for the New Year

Resolutions for the New Year

Creating a set of New Year’s resolutions seems to be a right of passage at the beginning of each new year. The challenge, as many studies confirm, is keeping the commitment strong throughout the spring. As yearbookers, we have a unique opportunity to create...
Building Yearbook Morale

Building Yearbook Morale

Especially during deadline season, staff morale is important to productivity. With our winter break approaching, we needed to finish as many pages as possible; break was still weeks away, but our staff was already frustrated and checked out. We went into the fall...
Creating a culture of fun

Creating a culture of fun

An inspiring mentor who makes yearbook fun can change a person’s life. Just ask Pedro Cabrera, yearbook adviser, Judson High School in Converse, TX. As a student at Holmes High School in San Antonio, TX, Cabrera signed up for the journalism class because he wanted to...
Engaging students with ownership

Engaging students with ownership

No one in the school truly understands the work that goes into creating a yearbook. Sure, on distribution day, everyone gets to see the book and enjoy it, but they probably don’t grasp the sheer number of hours and effort that went into those pages. There is also a...
Color(full) photography

Color(full) photography

Our inspiration for the photo shoot was an Emergen-C online commercial. We knew we wanted to emulate our cover design in a unique way. So, we invested in smoke bombs and tried to order enough to be able to have a few to experiment with while testing lighting and...
Student rights aren’t wrong

Student rights aren’t wrong

It’s two months into the year. The yearbook is well into production. Things are going smoothly. You can’t believe the staff managed to cover every football game in addition to all three charity drives and freshman student council elections without incident.  Could...
For the Good of Yearbook

For the Good of Yearbook

We spent an hour and a half diverted from our work, but ended the day feeling more energized than ever about doing it. This week, our Jostens marketing team in Minneapolis braved the cooler weather to put on a Costume Pot-Luck extravaganza (unofficial title, but...
Strategies for photo coverage

Strategies for photo coverage

Sterling High School in Kansas developed five steps to get more pictures of students in their book. They assign each staff member 4-8 students for every page the staff member creates. For example, if Staffer A was assigned the football page, he knows he has to cover...