Creating a culture of fun

Creating a culture of fun

An inspiring mentor who makes yearbook fun can change a person’s life. Just ask Pedro Cabrera, yearbook adviser, Judson High School in Converse, TX. As a student at Holmes High School in San Antonio, TX, Cabrera signed up for the journalism class because he wanted to...
Engaging students with ownership

Engaging students with ownership

No one in the school truly understands the work that goes into creating a yearbook. Sure, on distribution day, everyone gets to see the book and enjoy it, but they probably don’t grasp the sheer number of hours and effort that went into those pages. There is also a...
Color(full) photography

Color(full) photography

Our inspiration for the photo shoot was an Emergen-C online commercial. We knew we wanted to emulate our cover design in a unique way. So, we invested in smoke bombs and tried to order enough to be able to have a few to experiment with while testing lighting and...
For the Good of Yearbook

For the Good of Yearbook

We spent an hour and a half diverted from our work, but ended the day feeling more energized than ever about doing it. This week, our Jostens marketing team in Minneapolis braved the cooler weather to put on a Costume Pot-Luck extravaganza (unofficial title, but...
Strategies for photo coverage

Strategies for photo coverage

Sterling High School in Kansas developed five steps to get more pictures of students in their book. They assign each staff member 4-8 students for every page the staff member creates. For example, if Staffer A was assigned the football page, he knows he has to cover...
A take on theme

A take on theme

CALEB An idea is born sitting in a classroom with a group of students searching the limitless possibilities of creation. An idea is born when a student utters the words that were on the tips of everyone’s tongue. It’s birth sparking the momentous explosion of...
Modular means more

Modular means more

Little things mean a lot. When combined, they mean everything. Module coverage and modular design empower staffs to enhance storytelling both verbally and visually. More than ever, mass audience appeal strongly motivates successful yearbook planning, production and...
Photo coverage right now

Photo coverage right now

It’s that time again! A new school year begins. Don’t miss out on one moment of the beginning of the school year. Get those camera batteries charged and start firing. Of course, a good yearbook photographer never wants to miss the first day of school....
Choosing the best theme for your book

Choosing the best theme for your book

“Ok. We decided on our theme. It’s going to be ‘The Time of Our Lives.’” For many advisers, just hearing any reference to Dirty Dancing might make your skin crawl. But, in the context of your yearbook, it might actually make your skin crawl AND your hair turn gray....
Why coverage is important

Why coverage is important

Not all students are on the football team. Even fewer are in the “popular” crowd. Only one is Homecoming Queen. So why should it feel like the yearbook is all about them? Schools are teeming with interesting students who have unique stories begging to be told. When a...