For the Good of Yearbook

For the Good of Yearbook

We spent an hour and a half diverted from our work, but ended the day feeling more energized than ever about doing it. This week, our Jostens marketing team in Minneapolis braved the cooler weather to put on a Costume Pot-Luck extravaganza (unofficial title, but...
Social media magic

Social media magic

The use of social networking sites for adults has jumped nearly tenfold within the past decade and it continues to rise, says Pew Research Center in the Social Media Usage: 2005-2015 report. As journalists, our world has certainly changed since the advent of social...
The customer is always right

The customer is always right

One of the most profound realizations that yearbook staff members can make is that they are running a business. They are creating a product that a huge number of their peers will purchase. Just as with businesses in the “real world,” yearbook staffers need to think...
Rally up yearbook sales

Rally up yearbook sales

Often on the yearbook staff, we are thinking how we (a relatively small group) can get a copy of our yearbook into every student’s hands. And, if the staffers are anything like mine were, they are (overly) involved in the school. Time is tight, but the stakes are...