The fun is bigger in Texas

We’re once again excited to travel to the Lone Star State at the Fall Convention hosted by the Journalism Education Association and the National Scholastic Press Association. We have a lot of great opportunities for you to learn, work and play at our booth. Check out what you can expect at our booth below.

Press Passes

Take part in this ever-popular tradition. Get a press pass personalized with a photo of yourself and your friends.

Write, Shoot, Design, Tech

(New) Sign up below or at the booth for a one-on-one consultation or critique with any of the journalism experts who will be at our booth during JEA.

Scavenger Hunt and Activity

(New) The first 350 participants in this JEA/NSPA convention-focused scavenger hunt will receive a Dallas themed t-shirt.

Champ Rings

(NEW) See the big and impressive championship rings from the Dallas Mavericks, Texas Rangers and Dallas Cowboys.


Learn from the best!

We’re excited to bring some of scholastic journalism’s best minds to JEA/NSPA Dallas. Consultations and critiques are available from each expert in the areas of Write, Shoot, Design and Tech. Request a time slot below to meet with the expert(s) of your choice. If you have specific time restraints, please indicate. Time requests will close on November 14, 2017. Feel free to stop by our booth on Thursday to see if any spots remain open.

Tina CleavelinCreative Accounts Manager for Jostens Tina Cleavelin works closely with many advisers and staffs. She advised award-winning newspaper, yearbook and photojournalism staffs for 14 years in Arizona and Oklahoma. While advising yearbook and photojournalism staffs in Arizona, she served as the Fall State Journalism Convention Director for the Arizona Interscholastic Press Association. She received the Friends of Journalism award from the New Mexico Scholastic Press Association. Tina continues to remain actively involved in state and national journalism organizations as a speaker and judge.

James began his career in 2007 as a videographer for the hunting and fishing television show hosted by Babe Winkelman. After eight years, he brought his talents to Jostens where he is a professional photographer and videographer; bringing the Jostens story and it’s products to life through still and moving images.

Jostens Creative Accounts Manager CUTSINGER is a Dow Jones Newspaper Fund National Journalism Teacher of the Year, Columbia Scholastic Press Association Gold Key recipient, National Scholastic Press Association Pioneer, Southern Interscholastic Press Association Distinguished Adviser and Journalism Education Association Medal of Merit and Friend of Scholastic Journalism award winner. His contributions to scholastic journalism over the past 35 years have included advising state and national award-winning yearbooks, newspapers and magazines; authoring yearbook curriculum and countless journal articles; teaching/speaking at conferences and conventions across the nation; and sharing ideas with thousands of advisers and staffs.

BOBBY HAWTHORNE teaches a ton of workshops for high school journalists and writes a column and various feature stories for a couple of magazines you’ve never heard of and anyone else willing to pay. When Bob first got involved in student journalism, Richard Nixon had yet to hear of Watergate, the cow pastures of Woodstock were a muddy mess after the hippy invasion, and the Beatles were two albums away from splitting up. For his efforts, real and imagined, Bob has won a number of cool honors including TAJE’s Trailblazer Award, ILPC’s Edith Fox King Award, CSPA’s Charles O’Malley Excellence in Teaching Award, NSPA’s Pioneer Award, and JEA’s Carl Towley Award. Bob is also the author of several books, including “The Radical Write,” which you all should own and study religiously.  He’s here to sign copies. No charge.

Derek Gower has worked as a freelance photographer for 5 years in the Dallas-Fort Worth area, and has been part of photojournalism education for even longer. Derek has mentored under a professional photojournalist, helped military-dependent youth find their voice through photojournalism, co-founded a wedding photography business, and photographed for a variety of clients in the fields of healthcare, education, business, and advertising. Derek also teaches photography and photojournalism skills to high school students and their advisers around the country, and has a passion and patience for working one-on-one to help students develop their skills and understanding of photography.

Jason KaiserJostens Assistant Marketing Manager Jason Kaiser, C.J.E., is an assistant marketing manager at Jostens, and has worked on a wide variety of print, digital and social initiatives bringing content to life through Yearbook Love, the Digital Classroom and more. A former yearbook adviser, Kaiser has worked with scholastic journalism for more than eight years.

Brian Martinez, C.J.E., is the YearTech specialist for Jostens. After a stint at the Houston Chronicle, Brian began advising newspapers and yearbooks nearly 20 years ago. In that time, his students used cutting-edge desktop publishing software to create publications that earned Gold Crowns and Pacemakers. Martinez now focuses his time on helping develop YearTech, Jostens’ suite of tools for yearbook creation with Adobe InDesign. He works with staffs nationwide to help them get the most out of technology to produce books they love.

A Dallas-based freelance photojournalist, Mike McLean teaches photojournalism at high school workshops and conferences throughout the nation. McLean was inducted into the Scholastic Journalism Hall of Fame and has received the JEA Friends of Journalism Award. McLean served on the team that produced Get the Picture, the Jostens photography curriculum. He also serves on the planning committee for the Gloria Shields All-American Publications Workshop in Dallas.

Jeff MoffittCreative Accounts Manager for Jostens Jeff Moffitt, MJE, advised the award-winning Torch yearbook and Oracle newspaper at Olympia High School in Orlando, FL for 11 years. Besides being Crown and Pacemaker finalist, his students also won numerous individual awards. He is a National Board Certified teacher in career and technical education. Moffitt was OHS’s 2007 Teacher of the Year. JEA named him a Special Recognition Yearbook Adviser in 2010 and a Rising Star in 2006.

Melissa Rieck has been working in Information Technology for over 20 years at Jostens.
During that time, Rieck has played an integral part in the transformation of online yearbook technology,  including Yearbook Avenue, Monarch and ReplayIt.

Margaret SorrowsJostens Design Ambassador In her 24 years as adviser, the Hornet yearbook Staffs have consistently earned the nation’s highest yearbook honors – Crown Awards from CSPA and NSPA Pacemaker awards. Sorrows was named the 2014 JEA National Yearbook Adviser of the Year, 2012 JEA Distinguished Yearbook Adviser, 2008 Arkansas Governor’s School Outstanding Educator Award and was runner-up as the Arkansas Teacher of the Year.

  • (Optional) Please provide a phone number should we have questions at the convention or want to confirm availability.
  • Each session is 15-minutes long. By showing interest, we will coordinate a time that works for you. First come, first served.
  • While first come, first served, we want to respect the time you have available. Let us know what time works and we'll try our best.

What's New With Monarch

Come take a look at the innovation that took the yearbook industry by storm. Monarch is the only browser-based solution that brings Adobe’s powerful tools to your yearbook — anywhere, anytime. Come see a demo of how Monarch might work for your school, or just take a look at how it has grown.

Take a Look at Yearbook Avenue

Yearbook Avenue is our portal to plan, create, sell and celebrate your yearbook. Stop by our booth to see how easy-to-use our platform is, how you can connect to it from virtually anywhere and how it can help you plan your next best yearbook.

Celebrate Climate and Culture

We care a lot about education and about building a positive climate and culture in schools because, if it is positive, the power of the yearbook becomes even more paramount. Stop by our booth to learn more about Jostens Renaissance and The Harbor.