Today’s teens are savvy consumers and the yearbook is one of many products competing for attention and dollars. While staffs spend countless hours designing an inclusive and appealing yearbook, it’s becoming equally as important to promote your product in creative ways.
Not only the book needs to be promoted, though. A great journalism program can only grow if the experience is promoted. Spring is the perfect time to recruit high-quality staff for next year, and we’ve got ways to help.