Market and sell your book

Get a Book in Every Student’s Hands

Ideas and best practices to enhance your marketing efforts in your school.


Obstacles are part of the journey.

Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.

— Og Mandino, Author


Your personal community of marketing experts

Each school has their own success stories and best practices for getting a book into every student’s hands. Whether marketing campaigns or sell-out successes, these experts sell their yearbook in a whole new way.

Social media magic

Meaningful social campaigns can help drive awareness of the yearbook. Learn how to share your unique theme or message through social media.

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Rally up yearbook sales

No matter how big or small your yearbook staff is, getting the whole school community involved can ease your budget stress this spring.

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Yearbook Pro-Tips

Team building

You're on a deserted island... What's for breakfast?

In this quick, simple (and often revealing) ice-breaker, ask participants to consider and decide foods that they would choose to live on for a year if stranded on a desert island, with nothing else to eat or drink, other than water. (The facilitator can determine finer points of the rules such as if there’s anything with which to cook, if there are any condiments, etc.)

After considering their selection for a few minutes, each person shares with the group what three foods they would chose and why. For larger groups, you can assign teams of three and have them come up with a selection of three foods that satisfy all members of their team. The point of the exercise is to get participants thinking about something completely different, in a way that allows them to express their own likes and dislikes to the group in a positive way. You'll get to know each other -- get each other ready for future feedback and critique sessions!

Want more Pro-tips?

Jostens Yearbook Love Newsletter is your digital connection to the latest on-point content concerning all things yearbook and journalism. Sign up today!

Share your story

Tell us how you sell

Have you ever sold out of your yearbook or sold more than ever before? Do you have an incredible marketing campaign that your school runs that you’re itching to share with others? Each school has their own style to selling the yearbook and we want to hear from you.

Share with us how you sell your yearbook, from advertisement to sell-out sweepstakes. We’d love to share your words of wisdom with other advisers.

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