Market and sell your book

Get a Book in Every Student’s Hands

Ideas and best practices to enhance your marketing efforts in your school.


Obstacles are part of the journey.

Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.

— Og Mandino, Author


Your personal community of marketing experts

Each school has their own success stories and best practices for getting a book into every student’s hands. Whether marketing campaigns or sell-out successes, these experts sell their yearbook in a whole new way.

Social media magic

Meaningful social campaigns can help drive awareness of the yearbook. Learn how to share your unique theme or message through social media.

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Yearbook Pro-Tips

Coverage Pledge


I, _______________, solemnly swear
that this yearbook is not about me.
It is not a scrapbook of the yearbook class.
It is not about the “popular” kids, the football team, the homecoming court.
It is not even about my friends,
(even though I love them more than other people’s friends).
It is about everyone in my school.
It is about making everyone feel good.
This is my chance to pay it forward and make someone’s day.

I, ______________, solemnly swear
that I will try my best to cover everyone
in the school at least three times.
In the name of our yearbook: hooray!

Want more Pro-tips?

Jostens Yearbook Love Newsletter is your digital connection to the latest on-point content concerning all things yearbook and journalism. Sign up today!

Share your story

Tell us how you sell

Have you ever sold out of your yearbook or sold more than ever before? Do you have an incredible marketing campaign that your school runs that you’re itching to share with others? Each school has their own style to selling the yearbook and we want to hear from you.

Share with us how you sell your yearbook, from advertisement to sell-out sweepstakes. We’d love to share your words of wisdom with other advisers.

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