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Jeff Fallon, CJE *

“The Yearbook Guy” since 1983


Jeff started with Jostens in 1983 in North Dakota then moved to Rochester and has been serving schools in southern Minnesota since 1986. He has extensive training in all areas of yearbook production from design, journalism, marketing and selling to desktop publishing. He has devoted his career to being the best possible resource for his customers and provide the best possible service and quality to their schools.

Jeff lives in Rochester, MN with his wife Carol and has three grown children, Katie, Patrick and Ryan. Hobbies include golfing and running – five marathons so far.



Cell & SMS

* CJE // Certified Journalism Educator: This rep has been certified by the Journalism Education Association (JEA). Earning this certification requires weeks of preparation and passing a three-hour exam focusing on journalistic writing and editing, graphics and design, legal and ethical considerations, fiscal management, leadership training, conflict resolution and more.

Jeff fires us up!

I think what really sets Jeff apart is the youthful enthusiasm he carries with him, which tends to rub off on those around him. Whether it’s firing up staffs at yearbook camp or just checking in during a stressful deadline push, Jeff brings a positive energy that can’t help but lift spirits.

— Dan Leer
Owatonna High School [MN]


He provides countless hours of support

Jeff has provided countless hours of support to me as the adviser as well as my entire yearbook staff. On several occasions, Jeff has come into my classroom and presented to my class about various aspects of journalism such as layout design, responsible reporting and issues of press law and publication ethics.

— Michele Parker
John Marshall High School [MN]


Jeff is always available

Jeff is great about coming to visit in person regularly and always makes sure it fits into my schedule; not taking my prep time for granted. If I run into struggles in between our visits, I can email, text or call Jeff and he finds the answers very quickly; usually within the same day. He gets to know me and my students. Our visits are conversational and meaningful.

— Jenni Von Arx
La Crescent High School [MN]

Yearbook Pro Tips

Jostens Yearbook Workshops

From theme creation to design principles, a Jostens Yearbook workshop goes well beyond the basics. Our hands-on immersive experiences will teach your yearbook staff how to create and sell something truly amazing.